One person
$34 a month- Two hygiene visits a year
- Exams and x-rays
- 15% off all treatment
One chair, one hour
Every visit is a full hour up our stoop 
on Seventh Avenue 
, and we talk before we touch anything.
Treatments, priced in full
These are the prices you pay without insurance. With a PPO plan we bill your insurer first, and you see your share in writing before we start.
Your shade today
Where you startWhere you can expect to finish
Whitening by the shade guide
From A3 most people reach about A1 in one 90-minute visit.
$650, one visit. Trays to keep the colour are included.
Your first hour
A new-patient visit is sixty minutes in one chair with one dentist. Nobody hands you a clipboard: the forms come by text the evening before.
Arrive
Up the stoop, coffee or tea, and straight into the chair. Your forms are already done, so the hour is yours.
Look
Photographs, low-dose x-rays and a 3D scan instead of the putty tray. Every picture is on the screen beside you as we take it.
Talk
We go through what we found, tooth by tooth, and say what can wait. You leave with a written plan and every price on it.
Clean
A full clean, gentle at the gumline, polished with the flavour you choose. Tell us to stop and we stop.
Leave
Your next visit is booked before you reach the door, and the plan is in your inbox by the evening.
Two dentists, one brownstone
Dr. Maya Alder
Cosmetic dentist. Veneers, bonding and whitening, planned on screen with you and tried in your mouth before anything is made. Fourteen years in practice, nine of them in Brooklyn.
Dr. Theo Rowe
Family dentist. Children from the first tooth, nervous adults, crowns, root canals and implants. He explains each step before he does it and stops when you raise a hand.
Membership instead of insurance
No insurance, or a plan that covers little? Pay monthly and your cleanings, exams and x-rays are paid for. Cancel any time after three months.
Two people
$62 a month- Everything in one person, for two
- One emergency visit a year each
- 15% off all treatment
- Take-home whitening at $250
The household
$109 a month- Up to five people at one address
- Children's sealants and fluoride
- Unlimited emergency visits
- 20% off all treatment
- Take-home whitening at $250
- One night guard a year
Questions, filed
Insurance
We are in network with most PPO plans and bill them directly. Before any treatment you get a written estimate of what the plan pays and what you pay. We do not take HMO or Medicaid plans.
Sensitivity
Some people feel a twinge for a day or two. We check your gums and fillings first, use a desensitising gel during the visit, and give you a paste to use for the week before and after.
Nerves
No. Tell us when you book and the first hour is only looking and talking, nothing else. Nitrous oxide is available for any visit at no extra charge.
Children
By their first birthday, or six months after the first tooth. Early visits are short: a count of teeth, a look at brushing, and a sticker on the way out.
Emergencies
Call the main number. On Sundays and Mondays it forwards to whichever of us is on call, and we will either talk you through it or open up.
Paying
Yes. Treatment over $1,000 can be paid over twelve months without interest, set up at the front desk with no credit check.
Getting here
214 Seventh Avenue, between 3rd and 4th Street, Brooklyn NY 11215. Ground floor, three steps up, with a ramp on the 3rd Street side.
Request a chair-hour
Tuesday to Friday, 8 am to 7 pm. Saturday, 9 am to 2 pm.
We reply by text the same working day with two times to choose from.